Creating A Marketing Circle
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Hello Readers!
So I have been touching on Social Networking a lot this week. It seems to be a hot topic because it is one of the most used mediums online today and 98% of you are using it all wrong. I honestly believe that it is a great ADDITION to our marketing efforts, but to make it your ONLY method will cause you frustration because you will have minimal results.
The people who are out there building their businesses solely on social networking sites have truly mastered the art and have probably put in COUNTLESS hours building their “web”.
So what I want you to do to make some sense of this is to take a piece of paper and draw a big circle in the middle of it. Once you have that drawn, I want you to draw a little circle in the center of it.
Now imagine that middle circle is where you ultimately want people to end up. Where most people are is on the outside edge of the outer circle trying to PUSH people into the center. What usually happens when we “push” people? They resist.
So by going out and just profile spamming and throwing your link all over the place is “pushing” people. What you want to do is sit in the center of your circle and ATTRACT people to you. Let them come on their own free will.
The way that you do this is to create what I call a “web”. Makes me sound like a spider I know but it is more or less what it is…I have many sites and links and posts out all over the net that is my outer circle and when I do posts like this, or update my twitter and things like this, it all drives people to the center of my circle.
I am not out on 20 social sites blasting my link to everyone, I am sitting here in the center of my circle doing my thing day in and day out and people come to me.
How would you like people coming to you and ASKING you what you do? Think about how good of a lead that is?
Once you become the hunted instead of the hunter your business will flip flop. You will going from having virtually NO success to major success.
So I am going to start covering how to create your web. It really is a lot to get it all set up at first, but once you do you will see how effective it is.
So stay tuned as we continue creating the circle…
To get started take ALL of your social networking sites like Facebook, MySpace and the lot and pick your top 4. Once you do that…for now set the others aside. They will possibly become part of your web, but you only need a small few to keep in the center of your circle with you because these will be the places where you post content that will end up flowing out into your web…
Once you have written down your 4 favorite sites, go to those sites EVERY DAY! While we progress here, start going to these sites and building REAL relationships with people. Not LINKships!
As you do this, you will be creating your “core”. So as you spin your web, you want to continue ALWAYS working on the core. So get out there and start making real friends!
Talk to you soon!
David
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